social media campaign
Connec+ions at
Minds + Assembly
Roles: Creative and Art Direction, Copywriting, UX, Strategy, Social Media
An internal Valentine’s Day promotion at minds + assembly got hot and heavy when my team conceptualized and executed connec+tions, an online dating site that took its inspiration from the days before Tinder. The project was intended to showcase minds + assembly’s cast of fun, talented weirdos.
Check out the work and find your connec+tion.
As the lead writer, I met with every participant individually to tease out a few odd-ball parts of their personality to celebrate and hyperbolize. Then, I crafted a script based on each conversation with notes on costume and props. All 18 videos were featured on a website inspired by the time-honored Space Jamz site (yes, you know it). And later promoted on social media. Below, meet a sample of the candidates looking for love, including an obsessive copywriter who looks for the Strunk to her White, an aspiring singer who doesn’t know when to cut his losses, and “El Matador.”
“I’m really not cooler than a whole lot of people. But the people I AM cooler than? Jeez, I’m like a GOD compared to them.”
